Social Media: The Bare Necessities
Total Credits: 1 including 1 Communications and Marketing - Non-technical
- Average Rating:
- 34
- Categories:
- Human Resources | ACPEN Industry Institute | Technology
- Faculty:
- Jill Schiefelbein
- Course Levels:
- All Levels
- Duration:
- 1 Hour
- License:
Description
Social media has become a ubiquitous phenomenon in our business world. However, just because it exists is not a good reason to use it. This workshop is designed to give you an overview of the social media landscape to help you decide if you want to engage with and on social media and, if so, what channel(s) are most strategic for you and your business. The workshop ends with a simple framework to help you use social media as a credibility strategy for your business, giving you a strategy for creating a year's worth of social media content in a single day.
Basic Course Information
Learning Objectives- Gain an overview of the primary social media channels and the pros/cons of each
- Get insights as to why you may or may not want to be on various social media channels for your business
- Learn how to create a bare-bones social strategy to give your sites credibility
Major Subjects
- Communication
- Social Media
- Marketing
- Publicity
- Public Relations
- Business Strategy
Course Materials
| Important CPE Credit Instructions_READ BEFORE WEBCAST UPDATED (442.7 KB) | Available after Purchase | ||
| Social Media The Bare Necessities Handout (2.2 MB) | Available after Purchase | ||
Faculty
Jill Schiefelbein Related Seminars and Products
Dr. Jill Schiefelbein helps businesses humanize automation.
Thriving at the intersections of communication, education, and technology, Dr. Jill is an international keynote speaker, trainer, and consultant working with companies from small brick-and-mortar storefronts to Fortune 500 organizations.
University faculty-turned-entrepreneur, she’s an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in the digital education space.
Now, Dr. Jill is a leading researcher and consultant in the space of synthetic media, particularly around using hyper-realistic avatars to communicate. She serves as an adjunct professor in the doctoral program at the Muma College of Business at the University of South Florida, teaching business analytics, generative AI strategy, and examining the future of business communication.
She's the Chief Experience Officer and Partner at Render, a start-up specializing in creating digital likeness solutions and providing integrated generative AI services. And the host of the Humanize Automation podcast.
The author of four books, her latest, Effective Business Communication For Dummies, was released through Wiley in fall 2024.
Additional Info
Basic Course Information
Prerequisites NoneAdvanced Preparation None
Designed For Business Professionals
Original Recording Date 05/2022
Yellow Book No
Course Developer
Jill Schiefelbein
Date Added to Catalog 05/26/2022
Additional Information
Complaint Resolution PolicyPlease contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).
Official Registry Statement
Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
Instructional Delivery Method
Group Internet Based
Course Registration Requirements
Online Registration
Refund/Cancellation Policy
Please contact the ACPEN help desk 1-877-602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
Promo Video
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